Volvo XC60 Performance
Liseberg Kyssen
Håkan Hellström Svindlande Höjder
Volvo Winter Wheels
Oatly From feed to food
Volvo v90 running
Liseberg Lyckohjul
Volvo v90
Liseberg Kaffekopparna

Erick Love Lundqvist is a director with experience in both cooking and film. Known for his ability to tell stories, he draws inspiration from his varied backgrounds. After graduating from art school, Erick worked as a chef at various restaurants around the world. No matter where he was, he often visited the theatre to decompress. His passion for movies deepened, eventually motivating him to leave the kitchen. He moved to Sydney, Australia, where he earned a diploma from the Academy of Photogenic Arts. There he learned filmmaking from scratch, explored different production roles, and ultimately chose to focus on directing.
During his first years in the industry, he assisted well-renowned directors like Max Vitali, Andreas Nilsson, Filip Nilsson, and Traktor, while also writing and directing numerous short films.
Since then, he has directed commercials for brands such as Volvo, Liseberg, Oatly, and Polestar, using film to express his ideas with his culinary and artistic experiences continuing to inspire his work.