In his teens, Alexander considered many different occupations but had a really tough time choosing. Finally he landed in the conclusion that film is the only industry where he could satisfy his curiosity and get insight in the wide variety of crafts that he was interested in.
Since 2010 Alexander has written, directed and produced two tv-series for Swedish national television, hundreds of commercials for large international brands, music videos and so on. Clients includes Microsoft, Clas Ohlson and Autoliv.
Alexander founded Fanny & Alexander Productions in the beginning of 2018, together with some of the friends and colleagues that he acquired throughout the years in film.