International launch film for the festival theme 2020. By creating an ironic Tv-shop commercial with the aim to sell 1D-glasses for “narrower sight”, we aimed to create awareness that the festival is the first in the world to have equal representation of male and female directors.
- Script development
- Shoot in studio, Stockholm
- Post production
Link to video: 50/50 Vision Directed by Lisa Forslund. In collaboration with Stendahls.